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April 10, 2018

It’s Show Season!

Are you attending the 360 Media Conference in St. Louis on April 14-15? I’m available to meet with you if you would like to talk about your […]
January 15, 2018

Success Story: Sun-Sentinel of South Florida

We get it – not all newspapers’ customers have the same demographics and interests. Young vs. not-so-young. Casual vs. sophisticated tastes in dining and entertainment. And […]
December 15, 2017

A Gatehouse Media “Surprise and Delight” Story

About 30 years ago, I went to work for a small company that created banknote engravings and printed United States and Canadian Banknotes (currency). Our annual […]
March 27, 2017
starting a Loyalty rewards program

Customer Retention Is King: The Future Of Retention Marketing

Source: Customer Retention Is King: The Future Of Retention Marketing Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked […]
March 27, 2017

How and Why Loyalty Marketing Really Works

Source: How and Why Loyalty Marketing Really Works Something’s changing — a powerful movement where all businesses, large and small, are shifting focus. Instead of prioritizing […]
March 27, 2017

Loyalty marketing

Source: Loyalty marketing – Wikipedia Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing […]