About 30 years ago, I went to work for a small company that created banknote engravings and printed United States and Canadian Banknotes (currency). Our annual […]
Source: Customer Retention Is King: The Future Of Retention Marketing Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked […]
Source: How and Why Loyalty Marketing Really Works Something’s changing — a powerful movement where all businesses, large and small, are shifting focus. Instead of prioritizing […]
Source: Loyalty marketing – Wikipedia Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing […]
Source: 3 Strategies for Customer Loyalty Programs | Customer Retention As a consumer, you probably belong to at least one customer loyalty program. Whether it’s a […]
Source: 10 Customer Retention Strategies That Supercharge Your Marketing Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. […]
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