Blog

November 25, 2019

Keep Customers Happy

Building lasting relationships is about keeping customers happy. If you’re like me, you spend a lot of time reading, listening, and attending conferences to learn the […]
November 12, 2019

Nothing is More Attractive- and Profitable- than Loyalty

Calculating ROI on loyalty marketing can be challenging. It is tough to put a dollar amount on the value your customers place on your product. A […]
April 10, 2018

It’s Show Season!

Are you attending the 360 Media Conference in St. Louis on April 14-15? I’m available to meet with you if you would like to talk about your […]
January 15, 2018

Success Story: Sun-Sentinel of South Florida

We get it – not all newspapers’ customers have the same demographics and interests. Young vs. not-so-young. Casual vs. sophisticated tastes in dining and entertainment. And […]
December 15, 2017

A Gatehouse Media “Surprise and Delight” Story

About 30 years ago, I went to work for a small company that created banknote engravings and printed United States and Canadian Banknotes (currency). Our annual […]
March 27, 2017
starting a Loyalty rewards program

Customer Retention Is King: The Future Of Retention Marketing

Source: Customer Retention Is King: The Future Of Retention Marketing Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked […]