Blog

January 24, 2020

Is your customer focus 2020?

Chances are, your 2020 revenue from advertising is close to, or less than, your reader revenue. Growing your business across reader revenue is a strategic way […]
December 19, 2019

Are You Ready for the Dip?

Greetings! It’s getting cold outside, but the temperatures are only the beginning. It gets worse when your acquisition efforts face the freeze of first quarter churn. […]
November 25, 2019

Keep Customers Happy

Building lasting relationships is about keeping customers happy. If you’re like me, you spend a lot of time reading, listening, and attending conferences to learn the […]
November 12, 2019

Nothing is More Attractive- and Profitable- than Loyalty

Calculating ROI on loyalty marketing can be challenging. It is tough to put a dollar amount on the value your customers place on your product. A […]
April 10, 2018

It’s Show Season!

Are you attending the 360 Media Conference in St. Louis on April 14-15? I’m available to meet with you if you would like to talk about your […]
January 15, 2018

Success Story: Sun-Sentinel of South Florida

We get it – not all newspapers’ customers have the same demographics and interests. Young vs. not-so-young. Casual vs. sophisticated tastes in dining and entertainment. And […]