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March 27, 2017
Source: Customer Retention Is King: The Future Of Retention Marketing Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked […]
December 15, 2017
About 30 years ago, I went to work for a small company that created banknote engravings and printed United States and Canadian Banknotes (currency). Our annual […]
January 15, 2018
We get it – not all newspapers’ customers have the same demographics and interests. Young vs. not-so-young. Casual vs. sophisticated tastes in dining and entertainment. And […]
April 10, 2018
Are you attending the 360 Media Conference in St. Louis on April 14-15? I’m available to meet with you if you would like to talk about your […]
November 12, 2019
Calculating ROI on loyalty marketing can be challenging. It is tough to put a dollar amount on the value your customers place on your product. A […]
November 25, 2019
Building lasting relationships is about keeping customers happy. If you’re like me, you spend a lot of time reading, listening, and attending conferences to learn the […]
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