Customer Retention

January 24, 2020

Is your customer focus 2020?

Chances are, your 2020 revenue from advertising is close to, or less than, your reader revenue. Growing your business across reader revenue is a strategic way […]
January 15, 2018

Success Story: Sun-Sentinel of South Florida

We get it – not all newspapers’ customers have the same demographics and interests. Young vs. not-so-young. Casual vs. sophisticated tastes in dining and entertainment. And […]
December 15, 2017

A Gatehouse Media “Surprise and Delight” Story

About 30 years ago, I went to work for a small company that created banknote engravings and printed United States and Canadian Banknotes (currency). Our annual […]
March 27, 2017

3 Strategies for Customer Loyalty Programs | Customer Retention

Source: 3 Strategies for Customer Loyalty Programs | Customer Retention As a consumer, you probably belong to at least one customer loyalty program. Whether it’s a […]
March 27, 2017

10 Customer Retention Strategies That Supercharge Your Marketing

Source: 10 Customer Retention Strategies That Supercharge Your Marketing Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. […]
March 27, 2017

Customer Retention Marketing: 50 Tips and Strategies

Source: Customer Retention Marketing: 50 Tips and Strategies – NGDATA Customer retention is a critical function for today’s enterprises, and for good reason: it costs less to […]