Digital Marketing

[vc_row centered=”yes” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^1128|url^http://www.goalgettersinc.com/wp-content/uploads/2016/05/dm.jpg|caption^business, people, teamwork and planning concept – smiling business team drawing chart on notice board in office|alt^null|title^business, people, teamwork and planning concept – smiling busine|description^null” bg_image_repeat=”no-repeat” padding_top=”115px” padding_bottom=”115px” sd_margin_bottom=”0px”][vc_column][ultimate_heading main_heading=”Digital Marketing” main_heading_color=”#243c4f” sub_heading_color=”#ffffff” alignment=”left” spacer=”line_only” spacer_position=”bottom” line_height=”2″ line_color=”#00b4fa” main_heading_font_size=”desktop:36px;” main_heading_margin=”margin-bottom:10px;” sub_heading_line_height=”desktop:30px;” sub_heading_font_size=”desktop:17px;” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ main_heading_style=”font-weight:300;” line_width=”50″ spacer_margin=”margin-bottom:1px;”][/ultimate_heading][/vc_column][/vc_row][vc_row centered=”yes” bg_type=”bg_color” sd_margin_bottom=”0px” bg_color_value=”#fafbfc”][vc_column][ultimate_spacer height=”80″][ultimate_heading main_heading=”What Will Work for Your Audience?” heading_tag=”h3″ main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:36px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:20px;” sub_heading_line_height=”desktop:30px;”]The key to a successful marketing campaign is understanding which types of digital marketing will work best for your unique audiences. The concept of Digital Marketing is very broad. It brings together all forms of marketing, operating through electronic devices (i.e. online, on mobile and on-screen).[/ultimate_heading][ultimate_spacer height=”40″][vc_column_text]

Social media.

Social networking is a huge, ever-increasing part of the internet now. Over 200 million people actively use Twitter every month, and more than 1 billion people use Facebook. Customers expect to find brands on social media sites, so it’s a big deal to have a social media presence. To ensure your presence is effective, you’ll need a social media strategy.

Actively using social networking sites like Facebook, Twitter, LinkedIn, Google+, and Pinterest can have a lot of advantages. Posting content that gets shared is a great way to reach new customers and to increase your visibility on search engines, thus reaching even more new customers. These sites can also be used as an effective form of communication to engage with your customers, build relationships and quickly resolve issues.

We can work with you to develop your social media strategy in many ways, including:

  • Designing a content plan including what sites you should be using, what types of content you should be posting, and how often
  • Monitoring what others are saying so you can keep up-to-date with trends and sentiment around your brand and topics
  • Running a social media campaign and creating and posting content on your behalf for an event or promotion
  • Integrating social media into your website by adding sharing buttons, social links, and widgets featuring your social media content

 

SEO.

In the past couple of years, search engines have been improving their algorithms so that they favour websites with good content, and penalise those that use some of the ‘black’ SEO tricks of the past. SEO is still really important though, and a great SEO strategy will ensure that your site has the tools it needs to rank highly in search results. There are so many benefits to ranking highly in search results that it would be hard to list them all here, but the biggest benefits are that your site will get more traffic, and you will save money on PPC and other forms of advertising.

A smart SEO strategy can be long-lasting, and can keep your site ranking highly with just the odd tweak now and then. Our SEO process can be broken down into three key stages:

  1. Keyword research – Looking at how many searches there are for various keywords relating to your business, then choosing the ones that are right for you. There is no point ranking for keywords nobody is searching for, but equally, you don’t want to try ranking for keywords that are entirely dominated by huge players. We can help you find the perfect keywords which will be the most effective for you.
  2. On-page SEO – Making lots of little changes to your site to help search engines find you and know what you’re about. This includes optimising page titles, headers, descriptions, image names and alt tags, page content, and URLs. We can provide really easy-to-follow instructions so you can simply make these changes via your CMS.
  3. Off-page SEO – Getting backlinks to your pages from other sites, which tells search engines that your website is an authoritative source for your topic. We can help you achieve this by submitting articles and blog content to other sites.

As part of our SEO packages we will run regular reports to show where you are in the rankings so that you can monitor your progress as you go.

Content Marketing

Strategy – Create the perfect content marketing strategy with our full service marketing and creative agency. We have everything you need under one roof to create, design, publish and promote relevant content for your business. We help a wide range of industries develop an integrated content strategy using a variety of formats. These include blog posts, articles, whitepapers, eBooks, infographics, podcasts, website copy, and videos.

Implementation – At the heart of every content marketing plan we create, you’ll find a true client-agency partnership. First, we learn how your business works, your goals, your customers’ buying habits and pain points. Based on that research, we devise a content plan tailored to the needs of your organization – no more, no less.

Content Marketing Builds SEO – Done correctly, content marketing is an excellent way to build a relationship with customers. A well-implemented content strategy establishes trust and authority in the market. It positions your company in the middle of the research and buying cycle, so that you can take control of what they see, read, think and do.

Being found on organic search results and attracting traffic to your site makes it possible to engage people and convert them into fans and customers. And all those clicks and traffic from Google results are free.

The crucial concept behind effective content marketing, then, is to tell stories that people find interesting.

Your content should not be perceived as “marketing” or “selling.” You’ll sell more by NOT selling! While your content is designed to eventually develop awareness, close sales and create advocacy for your brand, it should stay focused on helping, creating value for customers, and meeting their needs.

This way more people will find your content, giving you wider reach and impact. Your content marketing strategy helps differentiate you from the crowd.

PPC.

Pay-per-click advertising (PPC) allows you to make your brand highly visible through sponsored links on search results pages. It’s a really effective partner to SEO as PPC can offer instant traffic and specific targeting to complement SEO’s more long-term and organic effects. The benefits of PPC include instant rankings, targeting for specific keywords, geographies and languages, the ability to update instantly, and inbuilt analytics.

Like with SEO, our PPC process starts with keyword research, beginning with a brainstorming session with you where we look at all the keywords you could possibly want to rank for. Once they’re selected, you’ll need an ad that persuades the right customers to click. We can write compelling ads that not only stand out, but also filter out users that aren’t your target audience to make sure that the quality of clicks is really high and your money isn’t being wasted.

When a customer clicks, it’s important that the landing page grabs their attention and clearly relates to the ad they’ve just come from. We can work with you to choose the best landing pages and help you optimise them for conversions. Once the campaign is running, we can manage it for you, keeping a close eye on the stats and providing our weekly feedback and recommendations.

 

Newsletters.

Email newsletters can be an amazing tool for regularly communicating with loyal customers. They can be used to inform them of new products, special offers, or other exciting news, as well as just making sure that you keep yourselves at the forefront of their mind.

We use Mailchimp for creating and sending email newsletters. It has a really versatile API, and this means we can integrate it with all kinds of systems to capture new customers, from CMSs and blog platforms to the shopping cart on your online store. It’s also packed with other features like giving you the power to manage various email lists, and getting statistics for any campaign.

We can help you with all the aspects of your newsletters, from looking at how often you should be sending newsletters, to designing and building custom HTML templates. These can be edited with new content and sent to the database as often as needed. We can also provide you with training so that you can run your campaigns in-house once they’ve been set up.

 

Analytics.

Analytics is the most useful tool there is for keeping an eye on your website, social media, and advertising campaigns. If you are trying to drive traffic to your site from a number of different sources, you can easily assess which of your strategies are proving effective, and which might be a waste of money.

We use Google Analytics as our standard analytics package. It’s free, easy to set up and use, and provides more than enough information for most of our customers. It can track all the basic information like the number of visitors, where they’re coming from, and what pages they’ve visited. We can also set up events which can track third-party services you may have on your site (like a newsletter sign-up, or a booking engine), and e-commerce tracking so that you can check what you’ve sold and how.[/vc_column_text][ultimate_spacer height=”20″][/vc_column][/vc_row][vc_row centered=”yes” bg_type=”bg_color” sd_margin_bottom=”0px” bg_color_value=”#9e1c4d”][vc_column][ultimate_spacer height=”20″][just_icon icon_type=”custom” icon_img=”758|http://digitalagency.skat.tf/wp-content/uploads/sites/12/2015/11/img-icon.png” img_width=”62″ icon_animation=”fadeIn”][ultimate_heading main_heading=”Set a Goal, we’ll Help You Achieve It” main_heading_color=”#ffffff” heading_tag=”h3″ main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ main_heading_style=”font-weight:300;” main_heading_font_size=”desktop:36px;” main_heading_margin=”margin-top:20px;margin-bottom:20px;”][/ultimate_heading][ultimate_spacer height=”20″][ult_buttons btn_title=”Get Started Today” btn_link=”url:http%3A%2F%2Fgoalgettersinc.com%2Fcontact-us%2F|title:Contact%20Us|” btn_align=”ubtn-center” btn_title_color=”#ffffff” btn_bg_color=”#0a4660″ btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#25bdf9″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_border_size=”0″ btn_radius=”50″ btn_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ btn_font_style=”font-weight:300;” btn_font_size=”desktop:24px;”][ultimate_spacer height=”20″][/vc_column][/vc_row]