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Reader Rewards” main_heading_color=”#000000″ heading_tag=”h4″ sub_heading_color=”#5f646a” alignment=”left” main_heading_font_size=”desktop:18px;” sub_heading_font_size=”desktop:14px;” main_heading_margin=”margin-top:50px;” main_heading_style=”font-weight:bold;” main_heading_line_height=”desktop:18px;” sub_heading_line_height=”desktop:14px;” sub_heading_margin=”margin-bottom:40px;”]
Newspapers[/ultimate_heading][vc_column_text css=”.vc_custom_1479831412724{margin-right: 15px !important;margin-left: 5px !important;border-right-width: 15px !important;padding-right: 2px !important;padding-left: 2px !important;}”]
This metro newspaper needed one regional
card to cover the entire city for their many
kiosk locations and door to door sales crew
throughout the entire Houston area..With
that in mind we proceeded to do a
demographic study in conjunction with
Nielsen’s. The results were a high value
rewards card with diversified advertiser
with premium offers valid at over 700
locations throughout the Houston metro
area. The effect of this effort was a 25%
increase in PIA and new start revenue
exceeding 25 million dollars.
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