Pasadena Star News

Pasadena-Star-News-Reader-Rewards-Cards

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Reader Rewards” main_heading_color=”#000000″ heading_tag=”h4″ sub_heading_color=”#5f646a” alignment=”left” main_heading_font_size=”desktop:18px;” sub_heading_font_size=”desktop:14px;” main_heading_margin=”margin-top:50px;” main_heading_style=”font-weight:bold;” main_heading_line_height=”desktop:18px;” sub_heading_line_height=”desktop:14px;” sub_heading_margin=”margin-bottom:40px;”]

Newspapers[/ultimate_heading][vc_column_text css=”.vc_custom_1479845544523{margin-right: 15px !important;margin-left: 5px !important;border-right-width: 15px !important;padding-right: 2px !important;padding-left: 2px !important;}”]

We were tasked with producing Three
separate cards for Pasadena Star-News,
San Gabriel Valley Tribune and the
Inland Valley Daily Bulletin.
The objective was to send out a rewards
card out to thank existing subscribers in
advance of subscription term thereby
prompting early payment and renewal.

The result was a 40% increase in renewals
and revenue with high value premium
cards worth almost $800.00.

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