Types of Loyalty Cards for Your Business

A community based loyalty program links in with already established groups and communities within a localized area. Customers can use their membership to existing organizations for discounts on products that group is more likely to use. Other programs let customers forge new communities around the use of a product, giving your brand social connectivity implications. Vodaphone Cyprus lets users of their cellular network form communities with discounts on both member-to-member and general communication. The more members that join a set group, the deeper the discounts become. American pharmacy store brand Walgreens has a unique take on this type of program that is designed to incentivize healthy behavior. Members of their points-based Balance Reward program can receive more points just by participating in healthy activities. The program can be linked to health related fitness tracking applications like MyFitnessPal and RunKeeper, which use biometric measurements acquired from wearable technology to track distances run, heart rate levels and overall calories burned. The more members get healthy, the more Balance Rewards points they earn. Community based loyalty program’s strengths lie in their ability to tether together people in a specific community with like-minded behavior while sometimes rewarding the group as a whole with spread rewards points.

Ways to Use Loyalty Cards

A community based loyalty program links in with already established groups and communities within a localized area. Customers can use their membership to existing organizations for discounts on products that group is more likely to use. Other programs let customers forge new communities around the use of a product, giving your brand social connectivity implications. Vodaphone Cyprus lets users of their cellular network form communities with discounts on both member-to-member and general communication. The more members that join a set group, the deeper the discounts become. American pharmacy store brand Walgreens has a unique take on this type of program that is designed to incentivize healthy behavior. Members of their points-based Balance Reward program can receive more points just by participating in healthy activities. The program can be linked to health related fitness tracking applications like MyFitnessPal and RunKeeper, which use biometric measurements acquired from wearable technology to track distances run, heart rate levels and overall calories burned. The more members get healthy, the more Balance Rewards points they earn. Community based loyalty program’s strengths lie in their ability to tether together people in a specific community with like-minded behavior while sometimes rewarding the group as a whole with spread rewards points.

Whether your goal as a business is to gain to new customers or to retain existing ones, using loyalty cards is a wise choice. Companies are continuing to utilize loyalty cards well into this technological age with ways to track loyalty card usage. Whatever your business goals, loyalty cards will help you grow. Consider some of the following types of loyalty card programs for your business.

Point Based Cards

This type of loyalty card program exists everywhere. The idea is that customers earn points for purchases and are then able to use those points to gain benefits. These are popular because customers come back time and again to increase their points. As long as the goals they seek are clear and attainable, customer retention is accomplished. It is a good idea to offer more points for higher priced items. Also, offer certain special products that can only be gained through the loyalty cards program.

Niche Programs

Do some research to find out what niche has a high probability of using your product and market to them aggressively. Offer special incentives through your loyalty cards that are specific to them. This can also work in the opposite way. Create a loyalty card that provides an offer to a demographic that is outside your typical customer. The idea would be to attract a new customer base for your business. Perhaps your main customers are baby boomers. You want to attract millennials as well. Create loyalty cards that offers something for millennials to move your business into the future.

 

Community Cards

One last type of loyalty card program we’ll mention is a community based one. The idea here is to participate with established organizations in your community. Create loyalty cards that offer discounts to community activities when customers buy your products. Group discounts are a good idea, as well as, percentage discounts. Not only will you be keying in to what customers in your area are already using, but you can expand your customer base to those that are a part of those community groups as well. Thus, customer retention is accomplished, as well as, acquiring new customers. For more ideas about loyalty cards, contact GoalGetters Inc. today!

 

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