Loyalty Marketing

March 22, 2017
A community based loyalty program links in with already established groups and communities within a localized area. Customers can use their membership to existing organizations for discounts on products that group is more likely to use. Other programs let customers forge new communities around the use of a product, giving your brand social connectivity implications. Vodaphone Cyprus lets users of their cellular network form communities with discounts on both member-to-member and general communication. The more members that join a set group, the deeper the discounts become. American pharmacy store brand Walgreens has a unique take on this type of program that is designed to incentivize healthy behavior. Members of their points-based Balance Reward program can receive more points just by participating in healthy activities. The program can be linked to health related fitness tracking applications like MyFitnessPal and RunKeeper, which use biometric measurements acquired from wearable technology to track distances run, heart rate levels and overall calories burned. The more members get healthy, the more Balance Rewards points they earn. Community based loyalty program’s strengths lie in their ability to tether together people in a specific community with like-minded behavior while sometimes rewarding the group as a whole with spread rewards points.

Types of Loyalty Cards for Your Business

Ways to Use Loyalty Cards Whether your goal as a business is to gain to new customers or to retain existing ones, using loyalty cards is […]
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March 27, 2017

Calculating Customer Retention Rate

How to Calculate Customer Retention Rate Every business wants to grow by gaining new customers. Yet, customer retention needs to be part of your strategy as […]
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March 27, 2017

3 “Must Have” Elements of Customer Retention Marketing

Source: 3 “Must Have” Elements of Customer Retention Marketing | Maryland Marketing Agency If you are just entering the field of customer retention marketing, or reviewing […]
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March 27, 2017

Loyalty marketing

Source: Loyalty marketing – Wikipedia Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing […]
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March 27, 2017

How and Why Loyalty Marketing Really Works

Source: How and Why Loyalty Marketing Really Works Something’s changing — a powerful movement where all businesses, large and small, are shifting focus. Instead of prioritizing […]
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