You’re making the case for a new loyalty program, or analyzing the budget for the program your brand is already running, and you need to make some spend-tweaks. We understand. And it’s actually a good thing. Now is the perfect time to reassess what you should be spending your precious marketing dollars on, what you shouldn’t be wasting money on, and what you need to pump more funds into. Here’s a quick checklist of loyalty program budgeting do’s and don’ts:
Spend more on:
Spend less on:
Presented By Kobie Marketing: Experience Loyalty
Forrester Research: Competitive Strategy in the Age of the Customer via: http://solutions.forrester.com/Global/FileLib/Reports/Competitive_Strategy_In_The_Age_Of_The_Customer.pdf
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