Calculating ROI on loyalty marketing can be challenging. It is tough to put a dollar amount on the value your customers place on your product. A lot of factors determine your success or failure with building a great loyalty program. Strong programs have a 2.5X average return on investment. Since loyal customers spend more (3-5X more), spending time building your loyalty program will boost your profits by as much as 25%. Loyal subscribers- those who have renewed in the past- are 9 times more likely to subscribe again in the future. (2012, Adobe Digital Index Report)
So what’s the problem with most loyalty programs? Meet Jan- she’s a busy professional. She spends her days juggling email, text messages and deadlines. She’s always on the run.
Her young kids are in school and she volunteers at her local women’s club and her church. In short, Jan is busy. So busy, in fact, that she has forgotten about the store gift card she received for loyalty. She received a $10 gift card for signing up for a promotion. In fact, the last five times she’s gone to the market, the gift card stayed in her purse. She had every intention of using the card. Why is it so difficult for Jan to remember that she has the store gift card? It’s because a store gift card lacks uniqueness and relevance to her life. It doesn’t carry unforgettable, local branding.
If your loyalty program is a turn-off or just plain too difficult, your best customers will become frustrated. Don’t take a chance on poor loyalty marketing. Why would you invest in a loyalty program that doesn’t reinforce your brand or help build loyalty? GoalGetters products have ten key advantages for your business over generic store gift cards.
It’s all about the value. There sure are a lot of Jans out there. Help Jan simplify her life. She loves your brand after all. Connect with her by using a simple reward that reinforces your brand and adds value to her life. Since 1986, GoalGetter’s purpose has been to help you grow the loyalty of your customers while building your brand. Let’s talk put our experience in rewarding loyalty to work in your organization today.