Whether your goal as a business is to gain to new customers or to retain existing ones, using loyalty cards is a wise choice. Companies are continuing to utilize loyalty cards well into this technological age with ways to track loyalty card usage. Whatever your business goals, loyalty cards will help you grow. Consider some of the following types of loyalty card programs for your business.
Point Based Cards
This type of loyalty card program exists everywhere. The idea is that customers earn points for purchases and are then able to use those points to gain benefits. These are popular because customers come back time and again to increase their points. As long as the goals they seek are clear and attainable, customer retention is accomplished. It is a good idea to offer more points for higher priced items. Also, offer certain special products that can only be gained through the loyalty cards program.
Do some research to find out what niche has a high probability of using your product and market to them aggressively. Offer special incentives through your loyalty cards that are specific to them. This can also work in the opposite way. Create a loyalty card that provides an offer to a demographic that is outside your typical customer. The idea would be to attract a new customer base for your business. Perhaps your main customers are baby boomers. You want to attract millennials as well. Create loyalty cards that offers something for millennials to move your business into the future.
One last type of loyalty card program we’ll mention is a community based one. The idea here is to participate with established organizations in your community. Create loyalty cards that offer discounts to community activities when customers buy your products. Group discounts are a good idea, as well as, percentage discounts. Not only will you be keying in to what customers in your area are already using, but you can expand your customer base to those that are a part of those community groups as well. Thus, customer retention is accomplished, as well as, acquiring new customers. For more ideas about loyalty cards, contact GoalGetters Inc. today!
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