Customer Acquisition Vs. Retention [Infographic]

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44% of companies have a greater focus on customer acquisition vs 18% that focus on retention
Only 40% of companies and 30% of agencies have an equal focus on acquisition and retention
89% of companies see customer experience as a key factor in driving customer loyalty and retention
76% of companies see CLV as an important concept for their organization
Only 42% of companies are able to measure CLV accurately
Existing customers are 50% more likely to try new products, and spend 31% more than new customers
Email marketing is reported to be the most effective marketing tactic for customer retention
Increasing customer retention by 5% increases profits 25-95%

Customer Acquisition Vs. Retention [Infographic] | Marketing Blog