Fundraising with a limited budget and resources really is a challenge within what is a most competitive market. Many large, more ‘corporate’ charities have legions of paid staff and seemingly unlimited resources to throw at advertising and marketing. Furthermore many have influential backers with high public profiles and deep pockets.
How can a small developing, often underfunded, charity hope to establish itself within such a slick market environment?
Your charitable cause is important; no doubt you will have already recruited a team of dedicated and loyal volunteers who share your goals.
First and foremost your charity must formulate a strategy; a strategy based upon staff and membership (customer) loyalty.
Take a look at successful profit making supermarket retailers; one thing they all have in common is an emphasis on customer loyalty; membership cards offering discounts, free newspaper and coffee plus special offers for all its members. How can your charity take advantage of the loyalty factor?
Rewarding your membership with value packed fundraising cards will lay the foundations for a loyal team of volunteers.
It’s easier to sell to an existing customer than to find a new one.
Yet, small charities are faced with a few dilemmas when it comes to organizing an elaborate scheme involving a customer loyalty fundraising card, or a reward card as they are often called.
The problems seem more than a little daunting:
A fundraising card will undoubtedly contribute towards generating a loyal group of volunteers/members/customers that your charity badly needs. They also strengthen the bond between your charity and local businesses represented on the card. So how can your cause, with limited resources and finances possibly jump on this lucrative band wagon?
Setting discount fundraising cards up yourself will most likely prove cost prohibitive, a non-starter. Alas it seems that every silver lining has a cloud!
However do not despair this cloud has its very own silver lining in the form of a wonderfully innovative initiative that is a company called GoalGetters Inc.
GoalGetters will set-up a gift/loyalty fundraising card program for your charitable organisation!
Example of a Fundraising Card for Minnies Food Pantry
Goal Getters is an established business with an outstanding portfolio; very approachable, helpful and most professional.
But what exactly does Goal Getters actually offer?
It’s simple and most effective: here’s how it works:
Time to up the ante, take your charity to the next level!
Contact Goal Getters now! It’ll cost you nothing, so just go for it. Nothing to lose everything to gain.
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