November 12, 2019

Nothing is More Attractive- and Profitable- than Loyalty

Calculating ROI on loyalty marketing can be challenging. It is tough to put a dollar amount on the value your customers place on your product. A […]
November 25, 2019

Keep Customers Happy

Building lasting relationships is about keeping customers happy. If you’re like me, you spend a lot of time reading, listening, and attending conferences to learn the […]
December 19, 2019

Are You Ready for the Dip?

Greetings! It’s getting cold outside, but the temperatures are only the beginning. It gets worse when your acquisition efforts face the freeze of first quarter churn. […]