Blog

December 15, 2017

A Gatehouse Media “Surprise and Delight” Story

About 30 years ago, I went to work for a small company that created banknote engravings and printed United States and Canadian Banknotes (currency). Our annual […]
March 27, 2017
starting a Loyalty rewards program

Customer Retention Is King: The Future Of Retention Marketing

Source: Customer Retention Is King: The Future Of Retention Marketing Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked […]
March 27, 2017

How and Why Loyalty Marketing Really Works

Source: How and Why Loyalty Marketing Really Works Something’s changing — a powerful movement where all businesses, large and small, are shifting focus. Instead of prioritizing […]
March 27, 2017

Loyalty marketing

Source: Loyalty marketing – Wikipedia Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing […]
March 27, 2017

3 Strategies for Customer Loyalty Programs | Customer Retention

Source: 3 Strategies for Customer Loyalty Programs | Customer Retention As a consumer, you probably belong to at least one customer loyalty program. Whether it’s a […]
March 27, 2017

10 Customer Retention Strategies That Supercharge Your Marketing

Source: 10 Customer Retention Strategies That Supercharge Your Marketing Many business owners focus on the acquisition stage of the sales funnel to the exclusion of retention. […]